Food delivery platforms such as Zomato, Swiggy, Blinkit, Zepto and Milk Basket are usually seen as rivals, competing for customer attention and market share. However, a recent viral Instagram reel has brought these brands together in an unexpected and cheerful crossover, much to the delight of social media users.
Delivery riders from the five platforms teamed up to shoot a playful video inspired by the popular Power Rangers franchise. In the reel, each rider represents a different colour and strength, echoing the iconic superhero squad as they come together as one powerful team.
Despite operating in a fiercely competitive space, the light-hearted video highlights how these delivery services collectively power India's rapidly growing online food and grocery delivery ecosystem.